Rebranding In Progress is the personal studio of Smilebigforgod, an experience director and writer focused on media that listens, reacts, and evolves.
Smile engineers systems where the audience has agency, games shaped by players, concerts linking distant crowds, narratives that adapt in real time.
At the core is a belief: media should let people think, create, and build together across distance and difference.
This site is an archive of that ongoing work.