R&D
Apple Vision PODS


Internal Protoype Image, Not Connected to Car Manufactureror the current R&D project, image created for Car Company with XR in mind in 2022*

Spatial & XR



Credits:

Automobile
Manufacturer ;)


Smilesoft


   
    Every vehicle is a space that moves. For most of automotive history, that space has been defined entirely by the act of driving: your hands on the wheel, your eyes on the road, your attention locked to the task of getting somewhere. What happens when that task disappears?

This is the R&D question at the center of Vision Car, an ongoing collaboration with an automotive manufacturer working alongside Apple and Unity. As autonomous vehicles move from concept to reality, the interior of a car becomes something entirely new: a private, mobile room. A space that moves through the world but belongs entirely to the people inside it. What experiences belong in that space? What does it feel like to be fully present in a vehicle that doesn't need you to drive it? What does spatial computing look like when the context is motion, the windows are the world passing by, and the people inside have nowhere they need to be except where they already are?

I've been working on these questions because they sit at the exact intersection of everything I've built across my career: immersive systems, invisible technology, human agency, and the design of spaces that make people feel more alive. A car that drives itself is the most intimate spatial computing environment that's ever existed. It's a living room that moves. It's a portal. It's a platform waiting for a system designed to let people use it fully, spontaneously, creatively, together.

This project is in progress. The question is the work.


test



fafafafa



Tell us about your project,
Contact

©2026  rebranding in progress llc  |  All rights reserved